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Research papers

Egyptian consumers

The paper presents the use of psychographics in segmenting the Egyptian market. In addition, it also outlines a socio-demographic system for the less adventurous marketers with which to classify consumers. The paper attempts to provide an objective...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Jehan El-Tigi, Mohamed Wafai
March 1, 1996
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Citation

El-Tigi and Wafai (1996a, March 01). Egyptian consumers . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/egyptian-consumers-


Research papers

Selling beyond belief

Personal belief systems supported by social and community norms challenge the success of social campaigns to change traditional attitudes and behaviors, especially when the campaigns attempt to transport the values of developed countries to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Mohamed Wafai, Jehan El-Tigi
January 1, 1994
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Citation

Wafai and El-Tigi (1994a, January 01). Selling beyond belief . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/selling-beyond-belief-


Research papers

Localization versus standardization of global advertising

The high purchasing power of many of the countries in the Arab World has encouraged the increasing presence of a wide variety of multi-national corporations (MNCs) in this region. In the quest for a unified corporate identity and aided by the fact...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Authors: Jehan El-Tigi, Mohamed Wafai
June 15, 1992
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Citation

El-Tigi and Wafai (1992a, June 15). Localization versus standardization of global advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/localization-versus-standardization-of-global-advertising